Mining For Gold In Your Home Business

Back in 1848 the employee’s of Sutter’s Mill discovered gold in the rivers and hills around what is now Sacramento, California. Unable to contain their excitement, they ran to San Francisco and shouted to the rooftops, “There’s gold in them thar hills.”

Virtually overnight gold fever spread like wildfire around the globe. Thousands poured into California to strike it rich. And amazingly, many did.

Today we are experiencing the gold rush of our generation in the form of Internet marketing and home business opportunities. The time has never been better to enter the market and stake your claim to a piece of the action. However, just like the gold fields, the marketplace can be a dangerous place unless you are guided by a few basic principles.

As a lifelong entrepreneur, I have learned that following a few basic principles can dramatically increase the probability of achieving success. Following these principles can create an effect similar to the California Gold Rush, but rather than prospectors racing to the gold fields, customers will be racing to your home business opportunity.

The first principle the gold miners learned was that they had to know what they were looking for and where to find it. In modern day terms, this equates to identifying a niche market and understanding how to approach or access that market. A gold miner does not waste his time searching for gold in a salt mine, and you should not waste your time and money searching for wholesale meat customers in a room full of vegetarians. Identifying your niche market makes sense, but we tend to violate this basic principle of marketing everyday.

The gold miners recognized a second principle to mining success that you can use in your daily business. The act of prospecting means “looking” for good places to stake a claim. A gold miner would scour the mountains using a gold pan to test the richness of his “paydirt.” In marketing terms, prospecting means tracking your ads and promotions in order to measure their response rates and customer conversions. A miner would not waste his time digging for gold in an area that had a low payout, and likewise, you should not run ad campaigns in mediums with low customer conversions.

Perhaps the most important principle a miner learned was that gold settles to bedrock, and can only be found by digging through tons of dirt and debris. The lesson we can take from this analogy is that success in any home business or Internet marketing campaign will take work. Sure, the first prospectors found nuggets lying on the ground, just as the Internet pioneers capitalized from the dot com craze. But sadly, we live in a different world today. To find success toady, you will have to dig through a mountain of trash to find your pot of gold.

Despite the hardships, prospectors flocked to the gold fields by the thousands, and many struck it rich. You can find paydirt in your home business if you will identify your market niche, track and test your ad campaigns, and commit yourself to the hard work necessary to reach the bedrock.

You can subscribe to Ron Taylor’s business opportunity newsletter by sending a blank email to Iroquois@getresponse.com. He also hosts a website http://www.wealthsearch.org.

Money Loves a Networker

Capitalism and personal wealth are built on the concepts of labor utilization and capital investment. In other words, using people and their money to build your empire. Note that I did not say "abusing" people and their money. When you use people you treat them fairly and with respect. When you use other people's money, you repay it, with interest.

When an empire builder uses other people's money and labor he multiplies his potential, much like a hand tool magnifies the strength and utility of your hand. Could you imagine taking lug nuts off your car without a wrench? Likewise, can you imagine building a business without the services of other people and their capital investment?

Finding success in a home-based business relies on the same principles of human and capital resources. Learn to network and the money will follow.

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My Home Biz Progress

Finding Success In The Midst of Summer

In the midst of the late summer doldrums, things are moving along pretty good at the home business ranch.

This last few weeks we have managed to add 53 new members and had 8 people upgrade to Executive level positions. Hey, it’s starting to click, and I have my readers at myspace to thank for a portion of that success. Thank you.

What’s all the fuss about? Heck, all I know is that people like having an option to the traditional job market routine. A home biz isn’t for everybody, but for some it is the only way to go. Keep your day job for now, but look into starting your own biz as soon as possible.

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How To Make Money at Home

Making money at home and creating wealth is all about finding the right income opportunity based on your personal interests, goals, and skill set. But sometimes you have to experiment to find the perfect fit.

What creating wealth packages have you tried?

How many times have you been scammed or misled by an income opportunity?

What is the most expensive lesson you have learned in Internet marketing or any other make money at home offer?

Finally, what is your favorite method of making money at home? B favorite I mean “most profitable?

If you are interested in real estate be sure to read my entry on 5 Ways to Increase Your Home Value below.